Case Studies | 25 October 2019 - by Ian Midgley
Lightstream helps unleash the animal
Hull marketing experts Drunk Animal are on a mission to make people sit up and take notice.
In business, you’ve got to evolve and change with the times.
That’s why, since starting Drunk Animal Creative Studio a decade ago, owner Calvin Innes has always pushed the boundaries of what’s possible – and used the latest techniques and technology to make it happen.
As well as providing the stock-in-trade services of any high-end marketing firm – web design, brand and social media management, illustration, video, copywriting, PR and photography – Drunk Animal has also added a very 21st century string to its bow.
“We call it immersive and experiential marketing; it’s about getting a reaction – whether that’s making people happy or even shocked,” says Calvin.
“The work we do is about giving people an experience. It’s all about making the audience interact with what you’re doing. That’s what leaves a lasting impression.”
So far Drunk Animal has created attention grabbing, immersive experiences such as building a race track around Princes Quay Shopping Centre and flooding a city centre with temporary graffiti to publicise a university – courting controversy but also bringing major publicity and an uplift in applications for its client.
But with big clients and big jobs, the need for effective business tools becomes essential.